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"So what do you think you're doing, Dave?" Those words, made famous by the artificial intelligence in the HAL 9000 computer in Stanley Kubrick "2001: A Space Odyssey echo" in my ears whenever I think about the subject of the article this week: virtual assistants.

For those of you too young to remember, HAL was the artificial intelligence system aboard the Discovery in the film who attended the many details that need monitoring, as the crew of the ship made its way to Jupiter. His omnipresent red camera lens control all activities of the vessel.

With words of HAL still fresh in my memory, even after all these years, with a little personal concern that I will discuss how digital signage can be used to add a virtual assistant for any sales or marketing process. But do not worry, with this type of application that there is no danger of being absorbed by the deep cold space.

As in "2001," the concept behind a virtual assistant is simple: make a complex process simple and manageable by using an efficient, "smart" team. Implement the concept that here on earth is helping two Wichita, KS, area businesses expand sales and marketing efforts and better serve their customers, while the release of personnel for other critical tasks.

In Walnut Valley Garden Center in Andover, KS, out of Wichita, an elaborate program of interactive digital signage installation helps customers determine the amount of product you'll need for a particular landscape or garden project through a combination of Google Earth maps, driver of Keywest Technology digital signage Orion and a touch panel LCD screen with a database of gardening products that leads to the store and recommended its coverage area.

Customers simply type your name and address when using the system, and a map to your individual property is called Google Earth. When you tap the screen to define the limits of his project, customers to initiate a team to determine the types of products to use and how much they will need. For example, by designating an area on the map, they can learn what kind of fertilizer they need for their lawn and how much to buy.

For those who are new to gardening, the system cycles through presentations digital signage encouraging them to touch the screen to select one of 12 different types of gardens. After settling on a design, the system allows customers to interact and tell them exactly what is needed-including plants, manure and stones to build a similar garden in their backyards.

Randy Dean Construction in Wichita, another interactive digital signage system using a Keywest Technology digital signage controller, an interface of touch-screen sensor ELO and a 32in flat panel LCD greets prospective buyers, since entering a model home. While sales agent Randy Dean can answer questions from a buyer, the interactive digital communication system can take other potential buyers in full 360-degree virtual tours of all households Randy Dean, access and floor plans print, examine the builder home inventory and access to the company web site, all without the salesman out of the prospective buyer.

Outside the home media specialist media DSX Wichita designed and delivered the two systems, including signage content creation digital, interactive, branching delivering digital signage hardware and software, touch screen controller and LCD flat panel. In the case Randy Dean Construction, DSX media also sold advertising contracts for companies lined up as mortgage bankers and title companies for their marketing messages may be among – a loop of content that is played to touch the screen.

Although details of the two applications are different, they share the concept of using interactive digital signage, a hybrid of digital kiosk technology and conventional linear signaling pages Digital to increase sales of both companies, in essence, the projection of the presence of a virtual sales assistant to answer many questions consumers usually ask. Doing so increases the digital signal to a new level, somewhere beyond the function of an electronic equivalent of a printed sign, where it becomes part of an orchestrated sales process.

Like all analogies, the virtual assistants in Wichita and HAL eventually collapses. If While the garden center and builders applications depend on some very specialized databases to create the content of the fly that is relevant to buyers, and uses artificial intelligence as the fictional HAL. However, the similarity in human-computer interaction, evokes all-seeing red camera lens in the eye of my mind.

Which brings me back to where I began this article: "So what do you think you're doing, Dave?" Unlike De "2001" astronaut Dave Bowman disconnected technology that, my answer is that they turn to the possibilities of using interactive digital signage to create virtual assistants as Randy Dean in the construction and Walnut Valley Garden Center to increase their sales success.

About the Author:

David Little is a digital signage authority with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Why Digital Signage Works.

Article Source: ArticlesBase.com – Digital Signage Can Extend Your Sales Success

Camera Jupiter

Camera Jupiter