Flash Case

Since I started this SITEBLOG, a couple of my friends have asked me about the possibilities for optimizing Flash sites. While Flash sites are great to include audio, video, images, Flash files are too complex for search engine crawlers to understand, making it very difficult to sites rate Flash instead of HTML pages that contain plain text. A construction site entirely with Flash suffers a great disadvantage because it lacks page structure to organize content, internal linking, and unique page titles. It should also be noted that, as of 2008, search engines are mainly dependent on text to understand the meaning of the pages. So if you have a site in Flash, it is likely that its contents will be heavy on images and interactive elements, and too light on the text. Not good.

However, my goal here is not to undermine Flash sites. In reality sites with Flash great present complex content, allowing more content on a page without altering the layout of the page. They are great for presenting slides or movies to clearly explain a product. Also, certain industries such as arts and entertainment that have a real need for multimedia, Flash technology found in the perfect solution to display their works.

So what can you do if you have a flash site, but wish to be well classified engines Search Results Position?

A simple thing that can start doing is metadata entry to Flash content. That includes titles and descriptions and keywords in your content. Even though meta tags are not as important as they used to be, crawlers will still read them, that assist the indexing of Flash content in the search results.

Another thing that may be considered is the creation of different HTML pages to present each Flash page. Thus, when a visitor requests a page, see Flash, but the crawlers to read the HTML version.

Finally, you can create the backlinks their quality Flash website. Backlinks are great to emphasize the relevance of the site. And for the consultations of the competition, Google's relevancy algorithms are all about data of bonding. Take the case of La Maison du Chocolat, a site completely designed in Flash. But despite that it is in Flash, typing the keyword "chocolate", the most relevant keyword for a company dedicated to chocolate, took the result on the Google homepage. How? When doing a link check recoil on this site, I found 466 links to guidance, and most of the links originating sites where appropriate, with chocolate (which means that its content was primarily on keywords related to chocolate). So if you have a site in Flash allows the promotion of footwear, he said, wishes to obtain higher quality links originating from many sites that have content to talk about this.

If you can not bother to do the above, then you always have the solution of paid advertising. Research and buy relevant keywords / phrases and get to the top of the front page of Google search results.

So if your site is entirely Flash-designed, now you know where to start to get the rating you want to increase their visibility.

Migue Bonte SEM Consultant
http://www.mbonte.com

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Flash Case

Flash Case